CEO of Electric Ram pickup announcement
Stellantis NV, the owner of the Jeep and Ram brands, has announced its plans to manufacture all models of electric Ram pickup vehicles at a factory in the U.S. Stellantis CEO Carlos Tavares announced at the New York Auto Show but did not provide further details about the manufacturing location.
Stellantis plans to release a battery-powered version of RAM called Revolution next year. It will compete against Ford Motor Co.’s F-150 Lightning. and the current generation of General Motors Co.’s Silverado and Rivian Automotive Inc., Tesla Inc.’s R1T and Cybertruck models. Is coming.
Automakers with President Joe Biden’s Affordable Care Act incentives to build cars and batteries in America or with domestic free trade partners can receive up to $7,500 and users goods tax.
Tavares said, “We are getting regional where we sell regionally,”. He lamented the high cost of manufacturing electric cars in the U.S., which can exceed 40%.
Tavares asked, “What are we going to do with that,” added value. “If we don’t do it, the market will shrink because the average person can’t afford an E.V. Everyone will lose that position.”
Cost cuts could put Stellantis against the U.S. Auto Workers Union this year as the two sides negotiate a new contract. New team principal Shawn Fain ran a campaign to get fair pay from the automakers.
The company shut down an assembly plant in Illinois and cut other costs. The union is unhappy about the industrial stoppage, which can set the stage for complex negotiations and increase the possibility of starting work.